A Beginner's SEO Tutorial
SEO is a very popular term in website building as a technique used to rank a website higher on search engines. 'SEO' is simply an anagram for search engine optimisation. While most SEO blogs may make SEO sound like rocket science, you only really need to know the basics. This SEO tutorial is everything you really need to know to boost your website’s traffic unless you are going to open your own SEO business.
How SEO Works?
There are a lot of online marketers that only use SEO as a way to get free traffic. This can be the end result, but this is not what SEO was designed for. SEO’s real purpose is to help visitors to find your website using search engines. To have this happen, you need to match your websites content to the people who are trying to locate that type of content.
Search engines use keywords in both website content and blog posts to find what the overall website and content is about. If you want to have SEO work for your website, you need to make sure that your content is made up of what your visitors are looking for. This means that you need a clear idea about what you want from your website and then use SEO blogs and website content to bring in users who are looking for the same things.
Finding the Right Keywords
SEO keyword research can be boring and time-consuming, but it is important to make sure that you are using the right keywords. You are trying to find keywords that have search volumes that are high, with low competition, and are supported by your website’s content.
There are many tools that you can use to find the right keywords. Google’s SEO tool called Search-Based Keyword Tool is the most popular option. This tool provides real results based on actual searches on Google. Once you have logged onto an AdWords account, you are provided a list of keyword ideas to add to your SEO blog content to get more traffic.
While having popular keywords in your SEO blog content is good, you should also focus on the unpopular keywords. The reason being that most websites get around 80 percent of their traffic from unpopular keywords.
Creating the SEO Content
Once you have selected keywords, the next step is to start creating SEO blog content. All search engines have programs that automatically scan your website to find out what the website is about, and where to rank it and what search terms that it belongs to. This means that you can influence some of the decisions that are made by crafting your content to have certain keywords.
As smart as these programs have gotten, they still cannot read all content. They can interpret text, but they are not able to look at images or watch/listen to a video. You need to describe this type of content to them, so they are able understand and rank the page with the right keywords.
Do Not Just Write Content for Search Engines
While it could be tempting to write SEO blog content to raise your traffic and rankings on searches, this does not really work in the long run. Content that is solely created to raise search engine results can be very boring, and most times will not covert traffic into customers.
Instead, create content for people and add keywords in as they naturally fit. You also should not post other people's content. This creates multiples of the same content, and this can lead to search engines penalising your website.
Conclusion of This SEO tutorial
If you implement some of the advice that is in this SEO tutorial, your website traffic will increase over time. You will need to have patience since the programs take time to check your website, as there are billions of other websites that they also have to rank per day.
Take time to figure out what is working and not working for your website. Just because one type of SEO blog content worked for another blogger who's tutorials you've read does not mean that it will for you.
There are really no shortcuts in SEO, as sometimes you are going to get caught and punished if you try to be shady and speed your website up. SEO is not hard, but it takes time. There are many websites that claim to be able to speed up the process, but they just lead to problems and you should be aware of services who are sacrificing quality of post just to boost you in Google searches. There's no point getting website hits if the hits are linking viewers to crap, useless content.
Creating SEO blog content that is found by the right people takes time to create and publish. However, doing the work right the first time means that you do not have to worry about having to go back and fix the problems later. Just stick with the tips that are in this SEO tutorial, keep creating genuine and valuable content where SEO is not your only priority, and the combination of good writing and good SEO will eventually pay-off