3 Quick Tips to Better Writing
Being a good writer doesn't always equate to getting a lot of views on your blog posts. There are a few small mistakes you can make in writing for your business that can deter readers from finishing your post or coming back for more. Luckily, these mistakes are usually easy to fix.
Below are three of my easiest and quickest tips to better writing.
- Use shorter sentences
No matter the sentence, it's probably better shorter. This doesn't mean you have to remove content you believe belongs in your copy. (Although you should be ruthless when editing.) It just means locating long sentences in your work and chopping them up into smaller ones! In high school English we were taught that sentences should never be longer than 40 words. In my opinion, 30 words per sentence is enough! For light-hearted casual copy, stick to 15 words per sentence. For more serious copy, 20-30. But the biggest rule here? Don't sweat it too much. Please don't count the length of all your sentences, you'll go mad. I used the recommended word count as supporting evidence that shorter is better, run-on sentences are more at home in a Jack Kerouac novel.
- Swap out complicated jargon for words anybody can understand
No matter how established you are in your field, it's best to try and write in a way that invites in readers from all sorts of backgrounds. If you want to establish yourself as a knowledgeable thought leader in your niche, using jargon that only other experts could understand alienates newbies that could otherwise find your content useful. Use simple easy-to-use language that anyone could pick up and understand! All business writing should be readable by a beginner, but valuable to all. If in the path of education you feel your readers should know the jargon, be sure to explain the terms as you introduce them into your work. Linking to reference reading material is never a bad idea!
- Summarise all arguments in one sentence
Get to the point. If you can't summarise your argument in either a concluding or topic sentence, you don't understand your argument well enough. Head back to the drawing board, reassess what you're trying to tell the reader, and come back able to summarise it with a good topic sentence. A sentence that draws the reader in so they want to read the supportive evidence and following arguments. Just like in high school reports, the reader should know your main points simply by scanning the topic sentences of your body of work.
So these are three of the quickest tips that anybody of any skill level can implement to start writing better web copy for their online business today. Did you find it helpful? What else can you find complicated about writing?
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