What can a copywriter do for you?
In the age of social media and instant online communication, a new form of marketing has emerged. It's known as content marketing.
Content marketing is the distribution of valuable and unique content through mediums such as blog posts, which serve your target audience and attract them to your website.
The goal is to become a reliable expert, providing followers with free no-obligation content. The premise is that once you establish yourself as a leader in your field and build a level of trust with your readers, your readers naturally progress to becoming clients because they are interested in better utilising your knowledge and expertise.
Copywriters typically serve as your content marketers by presenting valuable information to the reader in a way that engages and builds a relationship with them.
This content can be in the form of blogs, articles, print ads, online ads, social media campaigns, websites, flyers or email newsletters - anything in print.
The copywriter's job entails:
- Product testing
- Background research
- Market research
- Project management
- Studying new marketing and media trends
- Sourcing or creating images
And of course,
- The writing
So how do you know if a copywriter is right for you?
Typically you'll have a marketing plan because you are looking to increase customer engagement. But you're either too busy with actually running your business, or you simply don't feel confident wrangling the written word in such a way that it will serve your interests. This is when you bring in a professional and cross one more item off your to-do list.
Copywriters work with you by asking directed questions that determine your target audience, what messages you want to convey and what action you'd like your audience to take. Then they create personalised written content that will attract, serve and call to action your potential customers, allowing you to expand your and take your business to the next level.
If this sounds relevant to you, you can chat to me about your needs by using the form here.